https://www.loctailor.com/blog daily 0.75 2025-10-07 https://www.loctailor.com/blog/how-to-write-a-proper-transcreation-rationale monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/13ed4161-81c0-43ab-b0b2-717fa3f3d5ab/drindran.png Our Blog - HOW TO WRITE A PROPER TRANSCREATION RATIONALE - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/065e0426-8363-4391-a011-d0c08c3cadd0/Weltreise.png Our Blog - HOW TO WRITE A PROPER TRANSCREATION RATIONALE - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/cb8289ea-992d-4464-bad8-219a177bd7d2/Snacks.png Our Blog - HOW TO WRITE A PROPER TRANSCREATION RATIONALE - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/6bfd7188-237f-4f43-a359-a0303401940f/Geniesse.png Our Blog - HOW TO WRITE A PROPER TRANSCREATION RATIONALE - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/0b84c2c8-9157-46f9-bd3e-fd5a5b0e2e89/Moment.png Our Blog - HOW TO WRITE A PROPER TRANSCREATION RATIONALE - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://www.loctailor.com/blog/translator-changed-the-world monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/49d2188f-83b6-4e2c-8e71-4dfdd82754c2/01_Playmobil.jpg Our Blog - The Translator Who Changed The World - Let me introduce you to Martin Luther. The German one that is, not his also massively influential American namesake MLK. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391636585-49TH4OREBSE1DJIMZ7NF/08_Translations.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391625703-2Q0VJF2QB5B0OCMJ3243/03_Access_edited.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391632252-MOBO68CR9BCEAV960R3I/07b_NeueRedewendungen.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391641859-WP7897ETZJF6GY5SEJ1I/10_devil.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391641409-V8VUACRXJPMCE6D1MJ68/09_Arbeitszimmer.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391626365-1FOFCJUYDT1GE0UK3MNH/04_Sprechen.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391626816-2I8X8ZVWIHK279T6V3BY/05_Sprachkarte.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391627563-A2ITQH6R4BZGQ3K982LW/06_NoUnderstand.jpg Our Blog - The Translator Who Changed The World - No Luther bible, no unification of the German language. What a massive W. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391624135-Z0J4GJ9D0SOXKVWDIIY3/02a_Wartburg.jpg Our Blog - The Translator Who Changed The World https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391624591-ZTFESYGB099UT7F7242P/02c_GoogleMaps.png Our Blog - The Translator Who Changed The World https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391623093-LQW9TS4516AVHOF2BPAR/02b_Wartburg.jpg Our Blog - The Translator Who Changed The World https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1695391632721-9NEP7HDLZY61Y8Q380RN/07a_NeueRedewendungen.jpg Our Blog - The Translator Who Changed The World - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://www.loctailor.com/blog/hilfen-fuer-bessere-uebersetzungen monthly 0.5 2020-10-22 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1583145009271-XYWIAG72QTFSNEQ8HYY3/Yoda.png Our Blog - 16 kleine Hilfen für bessere Übersetzungen https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1583147812741-MR6209N9FMSXBDB02R0W/image-asset.jpeg Our Blog - 16 kleine Hilfen für bessere Übersetzungen https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1583146175339-5L9W4RF5J2V6P7JM9T6O/GhostProtocol.png Our Blog - 16 kleine Hilfen für bessere Übersetzungen https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1583148322587-VJZN0ZBXPG2FM1FVAUXU/ProfilePic.png Our Blog - 16 kleine Hilfen für bessere Übersetzungen https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1583147643415-94407A0THQCE1UQ9TE99/BesorgsMir.png Our Blog - 16 kleine Hilfen für bessere Übersetzungen https://www.loctailor.com/blog/category/Deutsch monthly 0.5 https://www.loctailor.com/blog/category/%C3%9Cbersetzung monthly 0.5 https://www.loctailor.com/blog/tag/Deutsch monthly 0.5 https://www.loctailor.com/blog/tag/Translation monthly 0.5 https://www.loctailor.com/blog/tag/Hilfen monthly 0.5 https://www.loctailor.com/blog/tag/L%C3%B6sungen monthly 0.5 https://www.loctailor.com/blog/tag/German monthly 0.5 https://www.loctailor.com/blog/tag/%C3%9Cbersetzen monthly 0.5 https://www.loctailor.com/blog/tag/%C3%9Cbersetzung monthly 0.5 https://www.loctailor.com/blog/tag/Tricks monthly 0.5 https://www.loctailor.com/blog/tag/Tipps monthly 0.5 https://www.loctailor.com/en/mission daily 0.75 2020-10-22 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1569505593176-JE51XGMXORYZZHO2VWY7/image-asset.jpeg Mission - An example? Think of the golden M’s brilliant “I’m lovin’ it” campaign. As far as slogans go, it doesn’t get more simple and to the point than this — Instant. Emotional. Connection. It’s brilliant. And at the same time, this should easily be universal across all languages, right? With straight-forward translations, as it is such a basic emotion. Uhm, no. Not every locale succeeded to localize this slogan, because it might have sounded ridiculous in their language. In their country, that’s just not how people talk. Why? Well, for example not every language has a fitting word for “it”. Some need to address what “it” actually is — the feeling, the food, the restaurant, the company? Boom, added complexity right there! Top that off with regional nuances, and this simple slogan might not be as simple as it seemed on the surface. Compare for example the frFR version: “C’est tout ce que j’aime” (literally “This is everything which I love”) vs. the frCA version: “C’est ça que j’m” (literally “This is that which I love”, or “luv” rather, if you want to mirror the slang spelling). https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567765383736-JH4N4CGY79BVF0AZPHGA/image-asset.jpeg Mission https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567688884304-MZKCNWYYZ0ZK99VU8W2P/image-asset.jpeg Mission https://www.loctailor.com/en/hire daily 0.75 2020-10-22 https://www.loctailor.com/en/services daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578403369412-6FRDJVGFD4T4L8624E7Y/LocTailor_White_RT_250_noBG.png Our Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578403662372-JM9YBY8GADG0L1K580XA/LocTailor_Black_Side_RT_500.png Our Services https://www.loctailor.com/en/home daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567433019115-TFELIS91FDC46UJQ5WWQ/image-asset.jpeg LocTailor Language Services - Our Mission Tailor the text to the target ̶ the 6 Ts Most translators out there are slaves to the source text. They follow, for example, the source’s grammar and sentence structure. It’s quick, it’s easy, and in most cases it’s “good enough”. That is not how we understand our craft. For us, every word is a choice, a decision. Just like that catchy marketing slogan you remember, just like the chorus of a chart-topper, or the title of your favorite movie. All words need to hit their mark and strike the most fitting emotional connection with the target audience. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1604660647706-V7IS7CGCKQ9SXGMXT0ET/image-asset.jpeg LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567515319767-4PVVAI33ZC7MD0AK2MRU/image-asset.jpeg LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1604660570188-5XTRX5DQC6JVIMRBHGUD/image.jpg LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344652680-L7AZ02MWE74EQCYESKGV/BratZergling.jpg LocTailor Language Services - Lore Flavor - Da brat mir doch einer einen Zergling This enhances the flavor and depth of the StarCraft universe by re-coining the German idiom of disbelief “Da brat mir doch einer einen Storch!” (literally: Someone fry me up a stork!) using one of the universe’s own creatures, the zergling, to replace the proverbial the stork. Said by one of the universe’s main characters, this immediately resonated with the audience. The list on the right shows a number of Let’s Play videos, where players/influencers picked up this changed idiom to promote their own StarCraft content. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344700152-HZ2K4XUFC6VATOKYHZKN/Klobold.jpg LocTailor Language Services - Puns and memes – I bims 1 Klobold This little fellow is a Kobold living in the sewers, so by adding only a little L this incorporates the German word for toilet – “Klo” – to create a pun and turn him into a toilet-bold. As such, this was the perfect occasion to use the flavor text to refer to a German meme focusing on conscious misspellings, which had been spreading the last few years: “Halo i bims”. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344738755-REIEUZ9IXNVSJQS16P2V/Wintergrasp.jpg LocTailor Language Services - Authentic naming – Tausendwinter As the name implies, the area of Lake Wintergrasp is everything that comes to mind when thinking of the word cold. And while for Wintergrasp itself a literal translation to Wintersgriff would have still made sense, in combination with the lake Wintersgriffsee is quite the feat for any tongue to accomplish. The approach was to think about how such an area that is firmly grasped by the winter would have been named in German as original language. The solution was “Lake of a thousand winters” or catchier “Tausendwintersee” (Thousand Winters Lake), which just rolls off your tongue and conveys and immediate sense of what’s happening there. German players quickly adopted the term, fondly referring to it as “1k” or “1k winter”, rather than using the English name like they do with most other locations in the game. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344765492-5WVXK4OJVQ3R5OJP5YXL/SC2Units.jpg LocTailor Language Services - What’s in a name? – StarCraft Units The Widow Mine is the successor of the long-established Spider Mine (Spinnenmine). Unfortunately, for Germans the association between widow and spider isn’t as strong as it is in English, so a literal translation would have sounded a bit off. With some help from our Greek friends the Arachnomine presented itself, who clearly keeps its connection to the Spider Mine. The Sentry is a support unit buffing nearby allies. Protektor fits in perfectly with the established Protoss theme and terminology with tons of words ending in “or”, e.g. executor, judicator, interceptor, assimilator, or disruptor. The shapeshifting Changeling required a name that simultaneously grasped its scary in-game functionality and sounded reasonable enough to have been given to him by the biologists (and/or soldiers) of the StarCraft universe. The brilliant answer here was “Formling”. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344801619-EA5YH8787EU39SM3671L/Bronjahm.jpg LocTailor Language Services - Transporting a reference – Music is universal The dungeon boss Bronjahm is an homage to the Godfather of Soul himself, James Brown. As such, all the loot he provides is based on the artist’s songs and lyrics. When you can’t leave it English the reference will inevitably get lost in translation. No German soul artist could ever take his place. Even if they existed, they’d still be too obscure for the general public. To keep the general allure and theme of the boss alive, it helped to focus on recreating the musical aspect with references to well-known German music, mainly from the Neue Deutsche Welle of the 80s. Beloved by players was our personal favorite the “Kleiner grüner Kolben” (little green mace) named after the famous German song Mein kleiner grüner Kaktus. With the addition of a flavor text line (that doesn’t exist in English) and spoofs some of the song’s lyrics the fully localized experience was complete. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344836528-EPH1N31GQ39G2JLDDJPS/BillieGoat.jpg LocTailor Language Services - One size fits all – The billy goat A goat mount named Billie came around several times in different variations. The goat was christened “Böckchen” for German, meaning “little ram”. This afforded some wonderful opportunities to help solve this puzzle each time. “Goldböckchen”, for example, is one letter off from Goldlöckchen (=Goldilocks from the fairy tale), and the magical rainbow-colored variation we named “Regenböckchen” which sounds like “Regenbögchen” (=little rainbow). https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344883097-IWJCB9S4FM13T84YUWMW/Bubba.jpg LocTailor Language Services - Complete feel of the universe – Bubba and the South With the StarCraft universe being populated by cowboys and things that feel straight out of an “Alien” movie, it is sometimes hard to give it a complete voice, representing an origin from a multi-cultural Earth. The in-game TV commercial for Bubba’s Gas&Grub in English has a distinctly Southern flair. This was used as an occasion to represent the local German south and simultaneously give a more complete picture of the universe. For German this road stop was turned into a “Bierstubn”, a Bavarian bar. Not only does this give a B-alliteration with Bubba, making it one of those things that just get stuck in one’s head, but it was then paired with the voice actor’s faint Bavarian accent. Not so strong as to alienate players, but just enough to add a certain southern flair. This helps to overall round out the game universe. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344914347-HZYTTVCOWCJJVQ3BFZW0/Skins.jpg LocTailor Language Services - Recognizing opportunity – Results first When it comes to the things you want to sell as well as the quintessential elements that make or break a game, the target language needs to focus on the best possible fit. There are plenty of chances to match and even exceed the original, as demonstrated by these skin names from Heroes of the Storm. Bezaubernde Chromie after the TV series Bezaubernde Jeannie (I Dream of Jeannie). Anub’amor, a Valentine’s Day skin with hearts, this combines the character’s name Anub’arak and the Roman love god Amor (Cupid). Gazlonaut is the combination of the character’s name Gazlowe and the word astronaut for this space skin. Shapeshifting Greymane’s police skin had to fit both the police and the dog aspect alike. Spürnase (literally: detection nose) is the perfect solution, as it’s a word used for any investigator that in itself is already based on detection dogs. Kleiner der 13. plays with the fact that this character’s name “Kleiner” has a similar phonetic ring as the word Freitag (Friday), so this Jason Voorhees inspired skin can directly refer to the corresponding horror franchise Friday the 13th. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344946688-TB9LYNM1V65VG1SIDHWJ/SC2Titles.jpg LocTailor Language Services - Drawing a picture – Mission impossible Here are some examples of when mission or cinematic names couldn’t be translated one-to-one. It is an art to draw the same emotional picture with different words on the canvas that is the game’s story – especially considering the limited space available for such headers. But as any good artist will tell you, it is what we enjoy. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574344977517-HK7UURSTGZ1KGFS1Z0NF/FlavorDesc.jpg LocTailor Language Services - A different flavor – When the fun is front and center Flavor texts in games can be complex, but they also offer some rather interesting opportunities. Pictured here are two different cases. For the Invisible Horse the English couldn’t be transported with the same humor and one had to find a new joke. The second example shows a case where the flavor had to change as it was tied to the name of the creature. With a noticeably different direction in the name, so the flavor also embraces the silliness of the name and runs with it. (In this case our German Goldilocks billy goat was living with three bears.) All that counts is the little smile on the reader’s face. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1570805941334-AXSGVB4ATP7JXUWYVRV7/Decals.png LocTailor Language Services This image is showcasing the possibilities and impact of the localization of in-game graphic assets, such as decals, and how it enhances and shapes the player experience in that locale. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1570805952823-PZIKZGGEEJZK0RS4O7LG/PreRender.png LocTailor Language Services This image is showcasing the possibilities and impact of the localization of graphic assets in cinematics and how it enhances and shapes the player experience in that locale. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1570805937287-0NTFMWKAGSS2VESTTJEV/Cutscenes.png LocTailor Language Services This image is showcasing the possibilities and impact of the localization of graphic assets in cutscenes and how it enhances and shapes the player experience in that locale. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574674111796-UMG1QHVK1RWFOAF1JGIH/TrollAccent.png LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574674100890-I3YTDEBE4FP9DIV1F4SW/Hozen.png LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1574674106879-7Q9I7RZCA4JVWWHF98BR/Knatzel.png LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1581018488557-90QM2V44AUWFNP1N6CNV/GamescomStage.jpg LocTailor Language Services - Our Team Sebastian Ewald ̶ Language Wizard, Founder/Owner I am a passionate and dedicated top-tier linguist with tons of international experience. A German native, I have spent all my professional career abroad, working in localization for the German market. My favorite part is the creative outlet, that’s why I love writing or tinkering with audio and video translations. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567668569791-G589QQRUXSS4WVTUJBWB/image-asset.jpeg LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578303409048-QXTSWWGLG5BANNMWP6E0/LocTailor_Black_RT_3k.png LocTailor Language Services https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578392944115-7P9TC76ZJGF2MF6LITTL/image.jpg LocTailor Language Services https://www.loctailor.com/de/start daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567433019115-TFELIS91FDC46UJQ5WWQ/image-asset.jpeg Start - Unsere Mission Tailor the text to the target ̶ die 6 Ts Die meisten Übersetzer folgen sklavisch dem Ausgangstext, einschließlich der Grammatik und Satzstruktur. Das geht schnell, ist leicht und in den meisten Fällen ja auch „gut genug“. So verstehen wir nicht unser Handwerk. Für uns ist jedes Wort eine Entscheidung, ein Entschluss. Wie bei dem Marketing-Slogan, der Ihnen nicht mehr aus dem Kopf geht, wie beim Refrain eines Chartstürmers oder dem Titel Ihres Lieblingsfilms. Jedes Wort muss sein Ziel treffen und beim Zielpublikum die passende emotionale Note schlagen. https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1604660570188-5XTRX5DQC6JVIMRBHGUD/image.jpg Start https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567515319767-4PVVAI33ZC7MD0AK2MRU/image-asset.jpeg Start https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1604760879143-Y7E16P8YZKNIVN44TUP8/image-asset.jpeg Start https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578392944115-7P9TC76ZJGF2MF6LITTL/image.jpg Start https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578303409048-QXTSWWGLG5BANNMWP6E0/LocTailor_Black_RT_3k.png Start https://www.loctailor.com/de/mission daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1569505593176-JE51XGMXORYZZHO2VWY7/image-asset.jpeg DE_Mission - Ein Beispiel gefällig? Denken Sie an die brillante „I‘m lovin‘ it“/„Ich liebe es“-Kampagne des goldenen Ms. Was Slogans betrifft, geht es eigentlich gar nicht einfacher und besser auf den Punkt gebracht. Er trifft sofort eine emotionale Note. Genial! Und außerdem sollte sich das problemlos und universell in allen Sprachen umsetzen lassen, oder? Mit so richtig schlichten, geradlinigen Übersetzungen. Es handelt sich ja um so eine allgemeingültige Emotion. Ähm, nein, nicht wirklich. Nicht jedes Land konnte den Slogan erfolgreich umsetzen, da es sich dort seltsam oder lächerlich angehört hätte. Das ist einfach nicht so, wie die Leute dort reden. Aber warum nicht? Nun, zum Beispiel hat nicht jede Sprache ein passendes Wort für „es“. Einige müssen darauf eingehen, was „es“ eigentlich ist – das Gefühl, das Essen, das Restaurant, das Unternehmen? Und, schwups, erhöht sich die Komplexität. Wenn man dann noch regionale Nuancen in Betracht zieht, ist dieser schlichte Slogan gar nicht mehr so unkompliziert, wie es auf den ersten Blick erschien. Vergleichen Sie beispielsweise die französische Version: „C’est tout ce que j’aime“ (wörtlich „Dies ist alles, was ich liebe“) mit der frankokanadischen Version: „C’est ça que j’m“ (wörtlich „Dies ist das, was ich liebe“, wobei „liebe“ noch in Jugendsprache abgekürzt ist). https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567765383736-JH4N4CGY79BVF0AZPHGA/image-asset.jpeg DE_Mission https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1567688884304-MZKCNWYYZ0ZK99VU8W2P/image-asset.jpeg DE_Mission https://www.loctailor.com/de/dienstleistungen daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578403369412-6FRDJVGFD4T4L8624E7Y/LocTailor_White_RT_250_noBG.png Dienstleistungen https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578403662372-JM9YBY8GADG0L1K580XA/LocTailor_Black_Side_RT_500.png Dienstleistungen https://www.loctailor.com/de/anheuern daily 0.75 2020-10-31 https://www.loctailor.com/languageselection daily 1.0 2020-10-31 https://www.loctailor.com/en/contact daily 0.75 2023-10-18 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578470080954-KSGHF6I35YLAXDN3O9XO/msgSymb.png Contact us https://www.loctailor.com/de/kontakt daily 0.75 2020-11-09 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578470080954-KSGHF6I35YLAXDN3O9XO/msgSymb.png Kontakt https://www.loctailor.com/de/delinks daily 0.75 2020-10-31 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/1578403369412-6FRDJVGFD4T4L8624E7Y/LocTailor_White_RT_250_noBG.png DE_Links https://www.loctailor.com/sticker daily 0.75 2023-12-14 https://images.squarespace-cdn.com/content/v1/5d692a7b71438f0001b16851/60450126-67f3-486a-8cf7-a4b3d9e7124a/Sticker_WordJuggler_RUND.png Sticker - 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